One of the things I love the most about the marketing strategy of major F&B brands in Japan are their openness and enthusiasm in using animation for their promotional media, in particular the work of lesser known, indie animators and artists.

In this summer ad campaign for McDonald’s Japan, the company engaged the artist Urachan ( 浦浦 浦ちゃん ) to create a series of 3 animated spots to market their Samurai Mac burger. The animation style is lively and fresh, giving great exposure to the artist and at the same time also selling lots of burgers. A win-win.

Somehow, I was unable to locate the original videos even on McDonald’s Japan’s official youtube channel, so I’m embedding the twitter versions here for everyone to enjoy –

ｱｰｳ!🍔 https://t.co/aY863oom4W pic.twitter.com/dsRTPwPBQX

— マクドナルド (@McDonaldsJapan) August 29, 2026

第二話「君のとなりで、夏が暮れる。」
声：佐々木舞香(＝LOVE) https://t.co/jg0LXVuSRq pic.twitter.com/Ixlo9Tqhm8

— マクドナルド (@McDonaldsJapan) August 21, 2026

最終話「また会えるなら、それでいい。」
声：佐々木舞香(＝LOVE) https://t.co/4z4CxeV26q pic.twitter.com/lYq44sfAsW

— マクドナルド (@McDonaldsJapan) August 22, 2026

Craving for a McDonald’s burger yet ? You can follow Uranchan on twitter here.


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