Posts Tagged ‘evangelion’

Ayanami Rei from Evangelion graces the September cover of Rolling Stone Japan.

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With the first Rebuilt of Evangelion film hitting theatres in a month’s time the advertising onslaught is on, and what better strategem than to infiltrate the local ubiquitous コンビニ ? ( convenience stalls )

First off we have the Evangelion Doritos chips, followed by the iced milk coffee. Not a bad combination for an afternoon snack. The limited stamp collection was released a little earlier ago. These items were all cursory purchases; in that I didn’t set out specifically hunting for them but simply noticed it by accident, so there must be plenty of other merchandise out there for the EV fan.

Product placement through Anime is commonplace here in Japan, ( Freedom Project is an excellent example ), something which I feel creates considerable vibrancy and dynamism to both parties when executed skilfully. Sometimes “Product Placement” can be an oxymoron, because the very existence of the animation is to sell the product.

Evangelion Stamp Collection available here.

Sometimes 15 seconds is all it takes.

Months ago while channel surfing I caught a short trailer for an upcoming TV anime series, nothing but a short 15 sec blurb; 3 characters in a chase scene through some mundane Tokyo neighborhood. It was so short I didn’t even manage to catch the title, but the animation was jaw-dropping; unmistakably feature film quality.

Next day at work the animation folks were already talking about the same trailer I saw. It turned out our neighbour from across the street, Madhouse ( the folks who gave you Tokyo Godfathers, Paprika ), has a new work up their sleeves – Denno Coil.　（電脳コイル）

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