With the first Rebuilt of Evangelion film hitting theatres in a month’s time the advertising onslaught is on, and what better strategem than to infiltrate the local ubiquitous コンビニ ? ( convenience stalls )
First off we have the Evangelion Doritos chips, followed by the iced milk coffee. Not a bad combination for an afternoon snack. The limited stamp collection was released a little earlier ago. These items were all cursory purchases; in that I didn’t set out specifically hunting for them but simply noticed it by accident, so there must be plenty of other merchandise out there for the EV fan.
Product placement through Anime is commonplace here in Japan, ( Freedom Project is an excellent example ), something which I feel creates considerable vibrancy and dynamism to both parties when executed skilfully. Sometimes “Product Placement” can be an oxymoron, because the very existence of the animation is to sell the product.
Evangelion Stamp Collection available here.
4
Evangelion: 1.0 Endorsements are (not) alone
Evangelion – Another Impact CG Short
Evangelion : 2.0 You Can(Not) Advance.
The Evangelion Exhibition 2013
Thoughts on Evangelion : 2.0
July 31st, 2007 at 12:40 pm
seriously i wish we had that kind of advertising freedom back here…the collaboration and placement is quite skillfully done (cant say the same for taste though). maybe we’ll see shinji and friends gulping down on UCC coffee and nachos throughout the show?!!
July 31st, 2007 at 4:23 pm
I like the design of the UCC coffee can. Really attractive.
I think Japan is the only country where companies willing to advertise heavily on anime related stuff.
August 1st, 2007 at 7:38 am
ah shit! so many good stuffs in Japan.
You are making me jealous >:(
August 1st, 2007 at 1:54 pm
I wonder if those fans would not drink the coffee and keep it in their collection.
August 2nd, 2007 at 5:16 am
tragic comedy & XiaoRouWan – Japan’s advertising industry is intricately linked to its film, television, manga and anime counterparts – watch just 5 minutes of Japan TV and you will understand the entire picture. Anime and manga, an intrinsic part of Japan’s pop culture, sells, so advertisers are more than willing to use it for the campaigns.
fartboystinks – I apologize ! :p
Akiraman – I’m going drink mine, its summer and ice coffee tastes fantastic; but I bet real collectors are going to do just that.
August 9th, 2007 at 6:42 am
awww.. yes, i recognized them as well. i am a great fan of Neon genesis, but not that i would buy every merchandise thing.
thank you for your visit as well..! i have a short internship here in tokyo (from august 20th on) and afterwards i want to live here for about a year (job or small work). just finished with school.
August 10th, 2007 at 4:18 am
Nice ! :] You must be enjoying life here. I read on your blog that you are half Japanese and German ? Wow ! Its fantastic to be able to speak 3 languages !
September 2nd, 2007 at 12:37 pm
I read here that the NEG stamps are part of a series
http://japansugoi.com/wordpress/japan-post-offers-neon-genesis-evangelion-stamps/
Do you know what the other anime stamps in the series are?