I’ve been enjoying this Kia commercial running on my local cinemas, featuring the lead singer of Aerosmith Steven Tyler. Driving the vehicle backwards in a race circuit, the singer turns back time and steps out as a young version of himself ( in his twenties ), just about to be mobbed by a crowd of screaming fans. Check it out below –

The digital de-aging is done by SCANable, who did an amazing job of re-creating the singer’s look in his youth.

http://scanable.com/portfolio-item/2018-kia-stinger-steven-tyler-big-game-ad-feel-something