A series of very tastefully and elegantly shot promos for Singapore Airlines, featuring the Singapore Girl. Great art direction, beautiful cinematography, and the soundtrack is excellent as well.

The Singapore Girls ( dressed in their instantly recognizable costume Sarong Kebaya ) featured in the commercials are not actresses but real stewardesses serving on flights.

The branding for Singapore Airlines (SIA) is one of the strongest I’ve seen for any Singaporean company, and this is remarkably matched by the quality of service provided by the airlines itself, unquestionably one of the best in the world.

For more on the making of the commercials go to http://www.thelengthswegoto.com/creating-around-you