About 2 months ago, word came that we will be helping out with the production for Utada Hikaru’s MTV for “Kiss & Cry“, her latest single. Although Freedom has always been associated with Utada’s music right from the start ( the opening credits feature her song “This is Love” ), the chance to actually work on one her MTVs naturally got me fairly excited, as I am a big fan. A rough cut of the MTV has already been completed, and I was just dying to see it.
I almost did die from shock when I did. The so called “rough cut” was a grotesquely put together, random collection of footages lifted from the Freedom series, with lip movement from the characters eerily synced to Utada’s vocals. γγΈγ§?!
The production company ( I cannot reveal which ) who edited and put together this deplorable fiasco not only butchered months and months of our hard work, but set a very bad name for Utada’s branding as well. Why couldn’t they ask KamiKaze Douga to work on it instead ?
In the end, my job was to light and re-render several shots which was needed to complete the piece. You can view a segment of it from Utada’s EMI website here. There should also be a full version floating around YouTube, but you’ve been sufficently warned.
Just remember – we didn’t do it !
4
September 10th, 2007 at 10:20 am
yes, the lip sync was terrible! :
September 10th, 2007 at 3:23 pm
I was not that really impressed with the video it was really different from the other OP video you put up screens for.
September 11th, 2007 at 6:42 am
hmmmmmmmmmmmmmmmmmm.
September 11th, 2007 at 6:43 am
whoops accidentally sent the comment before finishing..
its…not so good.
September 12th, 2007 at 10:57 am
:] Looks like most folks feel the same way about that MTV, though I’ve seen some different reaction to it elsewhere on the net. There’s no accounting for tastes I guess.
September 14th, 2007 at 2:10 am
As I’ve mentioned, the MTV feels like a fan-made MAD move
September 22nd, 2007 at 5:48 am
oh, you lucky guy! i am also a great hikki fan!
your job seems to be so interesting π
September 25th, 2007 at 7:35 am
:] Yay ! Another hikki fan !
October 8th, 2007 at 1:47 pm
Me Me! Me Hikki fanz too. hahaa…
November 26th, 2007 at 5:59 pm
Real shame about the terrible PV. Reminds me of the music video for The Chemical Brothers’ “Get Yourself High” — except that was really meant to be funny…
November 30th, 2007 at 9:06 am
strangeknight – Thanks for visiting ! I gotta watch that MTV you’re talking about ! :]