With the first theatrical trailer likely to screen before the release of the Hobbit later this month, viral marketing has started for Guillermo del Toro’s (Hellboy, Pan’s Labyrinth) upcoming film Pacific Rim. The videos circulating around don’t excite me half as much as these blueprints for the Jaegers – Godzilla sized robots build to battle Godzilla sized aliens known affectionately as “Kaiju”; meaning monster in Japanese.

ILM is working on the visual effects for the film and I can’t divulge/go into specifics; but get ready for a spectacular visual feast come July next year. :]

Hi-res versions of the blueprints can be found at comicbookmovie.com.