The Reset – Verizon 5G Network Commercial by Doug Liman + MPC

Posted By yonghow on June 24th, 2021

The Reset - Verizon 5G Network Commercial by Doug Liman + MPC

American network operator Verizon commissioned director Doug Liman ( Edge Of Tomorrow, Jumper, Chaos Walking ) and VFX studio MPC to create a marketing commercial for its 5G network in this spellbinding spot titled “The Reset”. Check it out below –

The spot demonstrates brilliantly the familiar effects of network lag; glitching, out of sync artifacts and missing objects, characters walking through walls; a bugbear for all gamers alike.

I’ve been a big fan of Doug Liman’s work since The Bourne Identity and he has established himself to be a exciting and highly innovative director whose films often utilize novel visual effects in inventive ways to push the boundaries of the medium and advance storytelling.

Also, the visual effects studio MPC ( The Lion King, Aquaman, Gozilla vs Kong among many many others ) is well known in the VFX industry as a really strong player, so there’s little surprise that they would deliver as well.

Head on down to MPC’s page for this commercial to find out more about their work on Reset.

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4 Responses to “The Reset – Verizon 5G Network Commercial by Doug Liman + MPC”

Li-An

It’s completely stupid : they mix some lag problems (beginning of the clip) and graphic bugs. 5G won’t correct bad programming. And, in my opinion, it seems to say “5G will fix your broken real life”. It won’t.

Chris

I liked this video too. I think the piece does skillfully and playfully integrate the familiar elements that we understand from our own experiences to connote “I’ve got a bad internet connection.” I definitely recall ruefully the rubber-banding, or the sudden skips in space and time, that occurred when my network connection to the server in wherever-USA lagged.

yonghow

Li-An – Not the first time commercials are misrepresenting stuff I guess ! Still, cool visual ! :]

Chris – Still happening from time to time for me these days haha. But yeah it’s a neat looking commercial.

Cap. Pepper

most of these looks like bugs related to poor collisions and bad AI that could occur on single player games not dependent of a internet connection, cool looking but dumb

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